INTERVIEW WITH CAMILLE HAMEL, FOUNDER OF ZOAJE

Meet the founder of ZOAJE, Camille Hamel, and learn more about our story.

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The story of ZOAJE started 6 years ago in Shanghai. Created by a lovely French couple, Camille and Clément, the brand of dainty jewelry has since well grown.

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THE ZOAJE ADVENTURE

Our birth

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Where did the idea to create a jewelry brand come from?

Since I was a kid, I have always enjoyed DIY, and jewel-making was my favorite one. At primary school I even created a club to teach my classmates how to make their own jewelry. No need to say wherever I go, my jewelry making tools came with me.

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How did you start your business?

I actually never imagined it would become a business. At the beginning, it was just a hobby but when one of my colleagues talked about creating her business, I thought it was the right moment to start my entrepreneurial adventure. After a few weeks, my idea came up and my first collection was launched in collaboration with my husband Clément. We first introduced our brand to Chinese customers during an open market in Shanghai and it was a success: they loved it! Thanks to the word of mouth and my workmate’s support I decided to quit my job to officially start my new career and create ZOAJE.

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If you could go back in the past what would you do differently?

My philosophy is to live without regret, I think we learn from our mistakes, so I would do the same over again.

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What tips would you give to anyone who would like to start its own business?

Starting a business is not as easy as people sometimes image, it requires being passionate, patient and not giving up in front of the first obstacle.

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BEHIND THE SCENE

A working day

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What does your typical day at ZOAJE look like?

Every day is totally different, my main tasks consist in taking care of customers and orders, sourcing materials, making jewelry and never forget to enjoy the day with my team.

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How do you create your jewelry?

I design all our pieces and we craft them in our “Atelier” in Anfu Road, Shanghai. We are willing to keep a meticulous handmade process that makes our jewelry even more unique. From design, sourcing to creation, everything is done in-house.

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We also carefully select our suppliers around the world to provide the most refined and highest quality of gold-filled and natural gemstones.

What is the part of your job you like most ?

I will describe myself as a creative person that’s why I love designing the jewelry. I really enjoy having the chance to manage my time and working with a committed team who believes in the project. I am also grateful to be able to work side by side with my husband Clément.

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LIFESTYLE AND INSPIRATION

Daily routine

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Your inspiration comes from your travels, but do you have any country which inspired you the most?

I would say Vietnam. I really enjoyed the color palette there and the Asian vibes with an European twist.

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I also think it is the perfect destination to chill, take the time to sit down in one of the town's terraces to look at people and feel the city pulse.

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How do you usually choose the jewel what you wear?

I am quite lazy when it comes to choosing which jewelry to wear, so I usually select few pieces and I wear them as much as i can. One of the greatest things about ZOAJE jewelry is that they can match with any outfits.

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How do you usually choose the jewel what you wear?

如何选择你需要佩戴的珠宝首饰呢?

I am quite lazy when it comes to choosing which jewelry to wear, so I usually select few pieces and I wear them as much as i can. One of the greatest things about ZOAJE jewelry is that they can match with any outfits.

我其实是一个挺懒的人,所以在选择首饰方面,我经常选择几件不同的产品,频繁地佩戴。ZOAJE首饰的最棒的一点,就在于它们和不同的服装都可以轻易搭配。

 

How do you take care of them?

My best ally is my toothpaste.  It’s the best way to clean my jewelry without damaging them and give them back their natural shine. I just add a little bit of toothpaste in my hands (no toothbrush) and wit for 3~4 minutes. Then, I rinse them with clear water until all the paste is off and dry them with a tissue. You will see the magic !

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If you have any more questions about our brand and its founder as well as our jewelry, feel free to leave a comment and do not hesitate to share our article J We are always happy to answer any of your questions and read your comments.