Buy less, choose well, make it last!

Today we’d like to take the time to share with you a bit more about our values, the way we believe in consuming and our material selection.

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join the movement

Research has shown that the fashion industry is the second largest polluter of the planet and one of the largest contributors to modern-day slavery. With current technologies, it would take 12 years to recycle what the fast fashion industry creates in 48 hours.


You have the power to change the way fashion is produced and consumed. The idea is to buy less but buy better! This will also allow you to discover new local brands and focus on designers that use quality raw materials which will last much longer and provide better services too.

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Slow fashion is defined by the slower process taken to design, source, produce, and sell products. It's often accompanied by eco-conscious materials, fair trade practices, sourcing and pricing transparency.


some characteristics


Products are made from high quality and sustainable materials, they are often sold in smaller local stores rather than huge chain enterprises. They also repect better working conditions for workers and source, produce & sell locally. Slow-fashion is about having specific styles per collection (maximum twice a year) and only work with trusted suppliers.


what is gold-filled?

Thanks to the raw material: 14 carats Gold-filled, Zoaje is creating goods for quality and longevity.

The brand, encourages slower production schedules, with all-natural gemstones and local consumption in order to design lifetime jewelry pieces. All the jewelry pieces are recycled and reusable due to this material which contrains 50-100 times more solid gold than gold-plated.


why choose gold-filled

  • Quality alternative to solid gold

  • Cheaper than solid gold

  • More durable & resistant than gold-plated

  • Does not tarnish, fade or flake

  • Hypoallergenic

  • Easy to clean

  • Life expectancy up to 30 years

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At ZOAJE, we use 14k yellow Gold-filled and 14k rose Gold-filled raw materials to handcraft our dainty jewelry.

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Don’t forget life is a beautiful journey, enjoy it to the most !